We appreciate your keen interest shown in Bering. At Bhrands Forever (India) Pvt. Ltd. data protection stands as a top most priority. Hence we always try our best to remain transparent with what we do with customers and our website visitors personal data hence we have adopted this privacy policy. The details of what type of personal data we collect, why do we need personal data, who do we share the data with and how long do we store the data with us is mentioned below.


Our website would collect personal data such as name, e-mail address, delivery address, phone number, IP address, payment details etc. that will be voluntarily provided to us. The above data might be mandatory when you are (1) buying a watch from our website (2) browsing through our website (3) Sign-up for newsletters & offers (4) and request customer support.



Your personal data will be collected & processed when you are buying a watch from our website. This data becomes mandatory in order to go into an agreement (Terms of Use) with you. Our checkout page will exactly tell you what information is required to complete your purchase on our website. The above given data will be stored with us during the warranty period i.e. three years from the date of purchase, the storage tenure is even applicable for unsuccessful purchase. After which the data will be deleted from our system.


We would require your personal data such as name, email address, phone number etc. if you request for support through website, chat, telephone or email address. The data is collected & processed with sole intention to smoothly and effectively assist you with your matter of concern. The same data shall be stored for three years from the date on which the matter was resolved.


When you voluntarily opt-in for our direct marketing i.e. by signing up for newsletters, offers & invites we would require & process your personal data to provide services requested by you. Our direct marketing & re-marketing is driven on profiling, wherein the information provided by us is customized based on individual factors like age, gender, movement only on the website, location, interest, previous purchase on our website. The personal data will be stored with us until you opt-out of direct marketing services post, which the data will be erased from our system.


While making a purchase on our website if you have anytime put in your personal information such as e-mail address and have not completed the final step in making a purchase and the product is lying in your shopping cart, we will send you an e-mail with a link that would take you to your cart. The e-mail would be sent with a sole intention to remind you of your pending purchase. The reminder will be sent only for a month from the date of incomplete purchase post, which the data will be erased and no further reminders will be sent.


Our website is integrated with Google analytics, so while browsing our website Google analytics collects personal data with the help of cookies such as age, gender, location, IP address, website traffic, page views, click throughs etc. and the data is collected and analyzed only to improve our website for marketing and generate statistics overtime. The storage period for the above personal data does not apply to an extent Bhrands Forever is required to maintain under the applicable law in force.


Your personal data is shared with only those people who have been authorized to perform the above purposes. We may also have to share your personal date with our group of companies but strictly in line with the data protection law. Furthermore we may sometime needs to grant access of your personal data to our suppliers who perform maintenance of IT & storage systems, provide support and carry out marketing activities on behalf of Bhrands Forever (I) Pvt. Ltd.

RIGHTS OF DATA SUBJECT (Identifiable Person, whose data is been processed).

The right to access: Every data subject at anytime has got the right to request his personal data from the controller. Upon request, we shall share your personal information in an electronic format

The right to rectification: Each data subject has a right to get his incorrect personal data rectified with the controller.

The right to erasure: The data subject has an unconditional right to get his/her personal data erased. It is important for the data subject to submit in writing from registered e-mail address a request for erasure of his/her personal data.

The right to restriction of processing: The data subject can unconditionally request the controller from the registered email address to restrict the processing of his/her personal data.

The right to data portability: Each data subject has the right to request his or her personal data in a structured, commonly used and machine-readable format from the controller or get his personal data transferred to another controller in writing from the registered e-mail address.

The right to object: Bhrands Forever (I) Pvt. Ltd. also processes data for direct marketing purposes, in such situations data subject has got an unconditional rights to object to processing his / her personal data by contacting the controller i.e. Bhrands Forever (I) Pvt. Ltd.


Our website’s Internet pages uses cookies, we use cookies to collect and track information to provide customized experience to the user of our website. A cookie is basically a small data that is sent by the website and stored on the users computer through the web browser. This provides uninterrupted access to users when he/she visits the same web page the next time. The user can disable cookies and avoid storage of information. Moreover cookie might be mandatory for certain features on the website and by disabling cookies could limit the performance of our website.
Bhrands Forever (I) Pvt. Ltd. only has access or control over cookies used on beringtime.in.


We as a responsible organization have deployed all technical security measures to ensure protections of your personal data against loss or theft of data by an unauthorized person or organization. At our company we periodically review our security measures and ensure that our data management system and website are well secured.


If you have any other query or require any further information on the usage on your personal data or want to exercise any of your rights please contact the controller at datacontroller@beringtime.in


If we make any alteration to the above described privacy policy, we shall ensure to update the same on this privacy policy page of our website.

Last Updated: 2nd July 2020.